Short answer: AlpynAI and Otterly.ai both measure how AI models talk about your brand, but they serve different buyers. Otterly.ai is a mature, daily-tracking prompt-monitoring platform aimed at marketing teams and agencies, starting at $29/mo (with several AI models sold as add-ons). AlpynAI is built for accessibility and action: it has a genuinely free tier, plans from $4.99/mo, multi-model coverage in the base price, a Chrome extension that grades any page, and it generates the fixes (llms.txt, schema) rather than only reporting problems. If you want the lowest-cost way to start and tooling that helps you fix visibility, AlpynAI is the stronger fit. If you need a heavy, agency-grade daily prompt-monitoring suite with Looker Studio reporting, Otterly is worth a look.
TL;DR — Key Takeaways
- Price to start: AlpynAI has a free tier (no credit card) and a $4.99/mo paid plan. Otterly.ai starts at $29/mo (Lite) with no permanent free tier — only a free trial. (Pricing as of July 2026; both may change.)
- Model coverage: AlpynAI covers ChatGPT, Claude, Perplexity, and Gemini in its core product. Otterly's plans include ChatGPT, Google AI Overviews, Perplexity, and MS Copilot, with Gemini and Claude sold as paid add-ons.
- Fixes, not just diagnosis: AlpynAI generates remediation (llms.txt, structured data/schema) and includes a URL-to-markdown scraper. Otterly focuses on monitoring, GEO URL audits, and reporting.
- Chrome extension: AlpynAI ships a free "LLM Seeding Analyzer" that grades any page A–F. Otterly has no comparable browser extension we could confirm.
- Best for: AlpynAI for founders, SMBs, and anyone who wants low cost plus fixes. Otterly for agencies and marketing teams that want deep daily prompt monitoring and client reporting.
What does each tool actually measure?
AlpynAI measures how major AI models (ChatGPT, Claude, Perplexity, Gemini) reference your brand across thousands of queries and distills it into a single AI Citation Score (0–100). It benchmarks you against up to 10 competitors, tracks the score over time, and shows real citation examples in context. Beyond measurement, it generates the technical fixes AI crawlers reward and includes a Chrome extension plus a URL scraper.
Otterly.ai is a prompt-monitoring and GEO (generative engine optimization) platform. You choose prompts, and Otterly checks them daily across AI search engines, storing answers to build a historical record. It surfaces a Brand Visibility Index, domain/citation rankings, link-citation analysis, and GEO URL audits, with reporting via a Google Looker Studio connector, a public API, MCP server, and a Claude Skill.
How do the prices compare? (as of July 2026)
Otterly.ai self-serve pricing (monthly; annual is cheaper):
- Lite — $29/mo: 15 search prompts; ChatGPT, Google AI Overviews, Perplexity, MS Copilot; 1,000 GEO URL audits/mo.
- Standard — $189/mo: 100 prompts; API access, MCP, Looker Studio connector, unlimited workspaces.
- Premium — $489/mo: 400 prompts; higher audit/API limits, personal onboarding.
- Enterprise — custom: SSO, custom prompts, dedicated support.
- Add-ons: Google AI Mode and Gemini are extra at roughly $9–$149/mo each (varies by tier); Claude is a pricier add-on at roughly $29–$439/mo (varies by tier). Add-ons are billed per model.
AlpynAI pricing (monthly):
- Free — $0: unlimited brand checks and core features, no credit card.
- Monitor — $4.99/mo: 1 scan/mo.
- Starter — $29/mo: 50 scans/mo.
Note: The two tools count usage differently (Otterly by daily-tracked prompts; AlpynAI by scans, where a scan runs many queries). Compare on the outcome you need, not just the raw numbers.
Comparison table
| Dimension | AlpynAI | Otterly.ai |
|---|---|---|
| What it measures | AI Citation Score (0–100) across thousands of queries; competitor benchmarking | Daily prompt monitoring; Brand Visibility Index; citation/domain rankings |
| Models covered | ChatGPT, Claude, Perplexity, Gemini (in core) | ChatGPT, Google AI Overviews, Perplexity, MS Copilot; Gemini & Claude are paid add-ons |
| Free tier | Yes — unlimited brand checks, no card | No permanent free tier; free trial only |
| Entry price | $4.99/mo (free tier above it) | $29/mo (Lite) |
| Fixes / remediation | Generates llms.txt, schema/structured data; URL scraper | GEO URL audits & recommendations; monitoring-first |
| Chrome extension | Yes — "LLM Seeding Analyzer," grades pages A–F | Not confirmed |
| API | Yes (REST) | Yes (public API, MCP, Claude Skill) |
| Reporting/BI | Historical tracking, competitor benchmarking | Looker Studio connector, unlimited team members |
| Best for | SMBs, founders, budget-conscious teams wanting fixes | Agencies & marketing teams wanting deep daily monitoring |
Every Otterly claim above reflects its public pricing page as of July 2026 and may change.
When is Otterly.ai the better choice?
Be honest with yourself about scale. Otterly is the stronger pick when:
- You're an agency or in-house team managing many brands/workspaces and need daily, automated prompt tracking across a large prompt set.
- You want Google Looker Studio client reporting, MCP, and a mature public API baked into higher tiers.
- Your priority is a long historical record of exact AI answers to specific prompts, tracked every day.
- MS Copilot and Google AI Overviews coverage matter to you out of the box.
If that's you, Otterly's Standard or Premium tiers are purpose-built for it.
When is AlpynAI the better choice?
- You want to start for free and prove value before paying anything.
- You need multi-model coverage (including Claude and Gemini) without stacking per-model add-on fees.
- You want a tool that generates the fixes — llms.txt and schema — not just a list of problems.
- You'd use a Chrome extension to grade any page A–F while you browse, and a free URL-to-markdown scraper for LLM-ready content.
- You're a founder, SMB, or solo marketer where a $29+ floor and per-model add-ons are hard to justify.
Try it free: run a free brand check at alpynai.com — no credit card, no commitment.
FAQ
Is AlpynAI a good Otterly.ai alternative?
Yes, especially for smaller teams and budget-conscious users. AlpynAI offers a free tier and $4.99/mo entry price, multi-model coverage in the core product, a Chrome extension, and it generates fixes. Otterly is a strong choice if you need agency-grade daily prompt monitoring and Looker Studio reporting.
Does Otterly.ai have a free plan?
As of July 2026, Otterly.ai offers a free trial (no credit card required to start) but no permanent free tier; paid plans start at $29/mo (Lite). AlpynAI offers a genuinely free tier with unlimited brand checks.
Which tool covers more AI models in the base price?
AlpynAI includes ChatGPT, Claude, Perplexity, and Gemini in its core product. Otterly's plans include ChatGPT, Google AI Overviews, Perplexity, and MS Copilot, with Gemini and Claude available as paid add-ons.
Does AlpynAI help fix AI visibility, or just measure it?
Both. AlpynAI generates remediation such as llms.txt and schema/structured data, and includes a Chrome extension that grades pages A–F plus a URL scraper. Otterly is monitoring-first, with GEO URL audits and recommendations.
How much does each cost to start?
AlpynAI: $0 (free tier) or $4.99/mo. Otterly.ai: $29/mo (Lite). Pricing is as of July 2026 and may change.
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